Gartner Research

How Social Marketers Can Stay Ahead of Emergent Privacy and Trust Conversations

Published: 13 November 2018

ID: G00361030

Analyst(s): Elizabeth Shaw


Mounting privacy concerns and influencer marketing regulations are challenging conventional thinking about social marketing strategies. Marketing leaders armed with appropriate perspective and understanding are best-positioned to maintain consumer trust while running effective programs.

Table Of Contents


  • GDPR and Other Privacy Regulations Are Restricting (or Eliminating) Third-Party Access to Social Platform User Data
    • Recommendations
  • FTC Crackdowns Challenge the Efficacy and Sustainability of Influencer Marketing
    • Recommendations

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