Gartner Research

Market Guide for Distributed Marketing Platforms

Published: 19 November 2018

ID: G00374286

Analyst(s): Bryan Yeager , Noah Elkin

Summary

Marketing leaders in complex organizations work with a broad set of stakeholders to achieve business results. Use this Market Guide to identify providers that enable distributed teams to execute campaigns with shared access to tools, resources and customer insights.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Convergence and Divergence: Where Distributed Marketing Platforms Fit in the Marketing Technology Landscape
    • Multichannel Marketing Hubs (MMHs)
    • Digital Asset Management (DAM) Solutions
    • Partner Relationship Management (PRM) Applications

Representative Vendors

  • Market Introduction

Market Recommendations

Gartner Recommended Reading

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