Published: 20 November 2018
Analyst(s): Leigh McMullen , Dave Aron
Digital disruption is coming to every industry and geography. Digital dragons like Alibaba, Amazon and others are playing evolving roles, related not only to technology, but also to customer experience, payment, data and insight. They have deep pockets, great talent and attractive brands.
Enter the Dragons
Build Your Digital Dragon Perspective and Posture
Use Three Behaviors to Maximize the Digital Dragon Opportunity
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