Gartner Research

Winning in a World of Digital Dragons

Published: 20 November 2018

ID: G00367758

Analyst(s): Leigh McMullen , Dave Aron

Summary

Digital disruption is coming to every industry and geography. Digital dragons like Alibaba, Amazon and others are playing evolving roles, related not only to technology, but also to customer experience, payment, data and insight. They have deep pockets, great talent and attractive brands.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help

Foreword

  • Acknowledgments

Executive Summary

  • Enter the Dragons
  • Build Your Digital Dragon Perspective and Posture
  • Use Three Behaviors to Maximize the Digital Dragon Opportunity

Enter the Dragons

  • Digitalization Is Disrupting Every Industry
  • The Digital Dragons Are a Critical Part of This Digital Story
  • The Digital Dragons Are a More Complex Partner Than Has Ever Existed Before

Build Your Digital Dragon Perspective and Posture

  • Create a Digital Dragon Learning Function
  • Build a Picture of How the Digital Dragons See You and Your Industry
  • Create and Maintain Your Digital Dragon Posture

Use Three Behaviors to Maximize the Digital Dragon Opportunity

  • Create an Integrated Perspective on Each Digital Dragon Partner
  • Harness Productive Friction
  • Give the Chinese Digital Dragons Due Attention
  • Conclusion

Further Reading

  • Related Content
  • Gartner Executive Programs Reports
  • Core Research
  • Books
  • Articles

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