Gartner Research

Winning in a World of Digital Dragons

Published: 20 November 2018

ID: G00367758

Analyst(s): Leigh McMullen, Dave Aron


Digital disruption is coming to every industry and geography. Digital dragons like Alibaba, Amazon and others are playing evolving roles, related not only to technology, but also to customer experience, payment, data and insight. They have deep pockets, great talent and attractive brands.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help


  • Acknowledgments

Executive Summary

  • Enter the Dragons
  • Build Your Digital Dragon Perspective and Posture
  • Use Three Behaviors to Maximize the Digital Dragon Opportunity

Enter the Dragons

  • Digitalization Is Disrupting Every Industry
  • The Digital Dragons Are a Critical Part of This Digital Story
  • The Digital Dragons Are a More Complex Partner Than Has Ever Existed Before

Build Your Digital Dragon Perspective and Posture

  • Create a Digital Dragon Learning Function
  • Build a Picture of How the Digital Dragons See You and Your Industry
  • Create and Maintain Your Digital Dragon Posture

Use Three Behaviors to Maximize the Digital Dragon Opportunity

  • Create an Integrated Perspective on Each Digital Dragon Partner
  • Harness Productive Friction
  • Give the Chinese Digital Dragons Due Attention
  • Conclusion

Further Reading

  • Related Content
  • Gartner Executive Programs Reports
  • Core Research
  • Books
  • Articles

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.