Gartner Research

Make Your Company an Attractive Acquisition Target

Published: 19 November 2018

ID: G00372852

Analyst(s): Dane Anderson , Rob Addy , Cathy Tornbohm , Laurie Wurster , David Ackerman


The planned exit strategy for many small independent software and service vendors is to be acquired. When acquisition is the objective, tech CEOs need to understand how to adjust marketing and product strategies to maximize market value.

Table Of Contents


  • Introduction
    • Challenges
    • Making an Attractive Acquisition Target
  • Bringing It All Together

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client