Gartner Research

Use the Power of Metaphor to Deliver Positive Results in a Change Initiative

Published: 20 November 2018

ID: G00369613

Analyst(s): Daniel Sanchez Reina

Summary

Anticipating problems in a change initiative is critical for CIOs to avoid unwanted cost, wasted time and eroded team motivation. CIOs can resort to the power of language in smart, original ways. They can use metaphors of taste, forward motion and texture to identify what’s working and what isn’t.

Table Of Contents
  • Key Challenges

Introduction

  • Use Metaphors to Help Surface Problems

Analysis

  • Gauge Team Motivation Levels by Using Metaphors That Involve Taste
  • Use a Metaphor That Involves Forward Motion to Gauge the Quality of the Initiative
  • Use Metaphors of Texture to Motivate and Sound a Call to Action

Conclusion

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