Gartner Research

Eight Steps for Modernizing Employee Communications in the Digital Workplace

Published: 20 November 2018

ID: G00355447

Analyst(s): Christie Struckman , Mike Gotta , Adam Preset

Summary

Internal communication is experiencing a renaissance as leadership teams rediscover the value of meaningful engagement and information sharing with the workforce. Application leaders should follow these steps to ensure bidirectional engagement between companies and their workforce.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1: Identify Enterprise Goals
  • Step 2: Create Workforce Segments
  • Step 3: Define Communication Journeys
  • Step 4: Establish Behavioral Objectives and Metrics
  • Step 5: Determine the Device, Media and Content Experience
  • Step 6: Assess Technology Enablement Options
  • Step 7: Execute the Campaign Process
  • Step 8: Gauge Success, Make Adjustments and Iterate

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