Gartner Research

Start Your Data and Analytics Strategy With a Clear Value Proposition

Published: 20 November 2018

ID: G00375999

Analyst(s): Mike Rollings , Michael Moran , Saul Judah , Frank Buytendijk

Summary

As a data and analytics leader, one of the most important things to articulate in your strategy is your value proposition. To help drive business value and innovation, make sure all stakeholders agree where data and analytics is a utility, a business enabler or a business driver.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Describe Your Value Proposition Upfront
  • Combine the Value Proposition(s) and Core Strategy to Reveal the Best D&A Approach
    • Operational Excellence
    • Customer Intimacy
    • Product Innovation
    • Risk Management
    • Now for Something We Don’t Recommend …
  • Create Common Ground Between Stakeholders

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client