Gartner Research

Start Your Data and Analytics Strategy With a Clear Value Proposition

Published: 20 November 2018

ID: G00375999

Analyst(s): Mike Rollings , Michael Moran , Saul Judah , Frank Buytendijk


As a data and analytics leader, one of the most important things to articulate in your strategy is your value proposition. To help drive business value and innovation, make sure all stakeholders agree where data and analytics is a utility, a business enabler or a business driver.

Table Of Contents
  • Key Challenges



  • Describe Your Value Proposition Upfront
  • Combine the Value Proposition(s) and Core Strategy to Reveal the Best D&A Approach
    • Operational Excellence
    • Customer Intimacy
    • Product Innovation
    • Risk Management
    • Now for Something We Don’t Recommend …
  • Create Common Ground Between Stakeholders

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