Gartner Research

Applied Infonomics: Seven Steps to Monetize Available Information Assets

Published: 21 November 2018

ID: G00369366

Analyst(s): Mike Rollings , Alan D. Duncan , Douglas Laney , Lydia Clougherty Jones


Data and analytics leaders increasingly grasp the idea that information adds value to their organization beyond mere operational excellence and decision making. Taking a disciplined approach to data and analytics strategies will enable them to accelerate monetization of their information assets.

Table Of Contents
  • Key Challenges



  • Establish an Information Monetization Initiative
    • Step 1: Establish an Information Monetization or Information Product Management Function
  • Maintain an Inventory of Information Assets Throughout the Organization, as well as From Second- and Third-Party Sources
    • Step 2: Inventory the Available Information Assets
  • Evaluate Alternatives for Information Monetization
    • Step 3: Evaluate and Select Methods for Both Direct and Indirect Monetizing
    • Step 4: Adapt High-Value Monetization Ideas From Other Industries
  • Test Information Monetization Ideas, and Package and Market Information Appropriately
    • Step 5: Test Ideas for Feasibility
    • Use This Testing Phase to Build Consensus
    • Prioritize Legal and Ethical Issues
    • Step 6: Prepare Information for Monetization
    • Step 7: Establish and Cultivate a Market for Your Information Product

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