Gartner Research

Competitive Landscape: Outdoor Mapping and Location Services

Published: 30 November 2018

ID: G00374337

Analyst(s): Jim Hare , Annette Zimmermann


The mapping and location service vendor landscape has seen the emergence of new entrants with potential to disrupt existing business models. Technology product managers of mapping and location services need to understand the competitive dynamics and how to differentiate in a changing marketplace.

Table Of Contents


  • Competitive Situation and Trends
    • Key Competitive Trend No. 1: Vendors Are Moving to Platforms and Real-Time Maps
    • Key Competitive Trend No. 2: New Entrants Disrupt Existing Business Models
    • Key Competitive Trend No. 3: Journey to Find Lower-Cost Alternatives to Google Maps Platform
  • Market Players
  • The Future of Competition
    • Threat of New Entry
    • Competitive Rivalries
    • Buyer Power
  • Competitive Profiles
    • CARTO
    • Esri
    • Google
    • HERE Technologies
    • Mapbox
    • Pitney Bowes
  • References and Methodology

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