Gartner Research

Amazon Versus Alibaba Versus Your Enterprise

Published: 19 December 2018

ID: G00367502

Analyst(s): Adrian Lee , Dale Kutnick , CK Lu , Hung LeHong


Amazon and Alibaba Group are increasingly disrupting many industries. But a conundrum exists in that they can simultaneously be a competitor and a partner to enterprises. This research highlights their current and potential disruptions and how CIOs should help their organizations deal with them.

Table Of Contents


  • Introduction
  • A Snapshot of Amazon and Alibaba
    • Amazon and Alibaba Both Have Digital Culture at Their Core
    • Who Are Amazon and Alibaba Competing Against?
  • How Their Growth Plans Impact All Enterprises
    • Considering Amazon and Alibaba as Enterprise Competitors
    • Considering Amazon and Alibaba as Enterprise Partners
    • CIOs and Digital Business Leaders Should Act Now

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