Gartner Research

Digital Commerce Technologies Primer for 2019

Published: 03 January 2019

ID: G00375792

Analyst(s): Jason Daigler


The future of digital commerce is “commerce to you.” In preparation for it, application leaders must balance increased customer expectations with new channels and new technologies, which will help them focus on customer outcomes and deliver superior customer experiences.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I develop a digital commerce strategy and organization that aligns with the changing state of commerce and customer expectations?
    • How do I select a digital commerce platform, architecture and deployment model that will help me meet my business goals, maintain flexibility and adapt to trends?
    • Which digital commerce ecosystem components should I pursue, and how should I evaluate my options?
    • Which digital commerce trends and channels do I need to prepare for both in the short term and in the long term?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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