Published: 03 January 2019
Summary
Gartner’s coverage of marketing technology and emerging trends empowers marketing technology leaders to build, buy, integrate, manage, and evolve their martech ecosystem for business advantage. Our 2019 research will inform your martech strategy and prepare you for changes ahead.
Included in Full Research
- Top Challenges and How Gartner Can Help
- Which key technologies and best practices will power modern marketing?
- How do I identify, evaluate and select technologies?
- How do I maximize the value from technology investments?
- How do key technologies fit together to support a high-performing marketing operation?
- What market trends present opportunities and disruptions for marketing?