Gartner Research

Marketing Technology and Emerging Trends Primer for 2019

Published: 03 January 2019

ID: G00375811

Analyst(s): Adam Sarner , Bryan Yeager

Summary

Gartner’s coverage of marketing technology and emerging trends empowers marketing technology leaders to build, buy, integrate, manage, and evolve their martech ecosystem for business advantage. Our 2019 research will inform your martech strategy and prepare you for changes ahead.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • Which key technologies and best practices will power modern marketing?
    • How do I identify, evaluate and select technologies?
    • How do I maximize the value from technology investments?
    • How do key technologies fit together to support a high-performing marketing operation?
    • What market trends present opportunities and disruptions for marketing?

Related Priorities

  • Suggested First Steps
  • Essential Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client