Gartner Research

How to Scope, Plan and Execute a Content Audit

Published: 04 January 2019

ID: G00376898

Analyst(s): Nicole Greene

Summary

Marketing leaders looking to optimize content marketing efforts need to ensure an intelligent use of resources to develop content that drives business results. A content audit guided by objectives, customer understanding and data will help you identify gaps and understand where to invest next.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Articulate the Benefits of a Content Audit
  • Focus on the Needs of Your Customers
  • Conduct Your Audit to Understand Performance
  • Evaluate Performance and Implement Change
  • Focus on High-Quality Content

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