Gartner Research

L2 Video: 2-Minute Case Study — Amazon Fashion

Published: 20 March 2018

ID: G00382979

Analyst(s): L2 Intelligence Team

Summary

In 2007 Jeff Bezos stated that for Amazon to be a $200 billion company, it needed to be big in clothes and food. Although the food area has been a success, on the fashion side Amazon has had more challenges. What should brands be thinking about on Amazon Fashion? Watch this video to find out.

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