Gartner Research

Multichannel Marketing Primer for 2019

Published: 02 January 2019

ID: G00375814

Analyst(s): Adam Sarner , Noah Elkin

Summary

Gartner’s 2019 multichannel marketing research underscores how marketing leaders can use data, technology and talent to deliver personalized, real-time, multichannel engagements for growth. We’ll show you how to fortify customer relationships and align multichannel efforts to surpass business goals.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do we develop and implement effective multichannel marketing strategies?
    • How can we align multichannel marketing initiatives to business goals?
    • What best practices do we need to follow to mature our multichannel marketing program?
    • What critical capabilities do we need to prioritize to set multichannel marketing up for customer success?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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