Gartner Research

Digital Commerce Primer for 2019

Published: 02 January 2019

ID: G00375791

Analyst(s): Jennifer Polk

Summary

Revenue and market share growth are marketing leaders’ top priorities. Digital commerce is a critical way for B2B and B2C marketers to reach this goal. We’ll show you how to orient your strategy, benchmark performance and align resources, capabilities and tools to deliver digital commerce results.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I build or refine a digital commerce strategy?
    • How do I benchmark my brand performance on Amazon?
    • How do I optimize digital commerce performance?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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