Gartner Research

Product Development Primer for 2019

Published: 02 January 2019

ID: G00375817

Analyst(s): Aapo Markkanen , Peter Havart-Simkin , Eric Trenk


Product development is the cross-functional activity of transforming a product concept into a materialized offering. For technology product managers, successful product development requires close collaboration with designers and developers to rapidly deliver compelling products to market.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I prioritize product development work?
    • How do I differentiate my product to gain competitive advantage?
    • What are the best practices for delivering great customer experiences?
    • How can I accelerate time to market and time to revenue?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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