Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2019

Published: 02 January 2019

ID: G00375822

Analyst(s): Jeff Chamberlain , Dane Anderson , Christine Tenneson , Eric Trenk , George Brocklehurst , April Adams , Laurie Wurster , John Santoro


Product strategy and launch is the timely practice of delivering products/services to market aligned to both customer buying behaviors and business outcomes. Product success is grounded in a deep understanding of customers and how to combine technology and partnerships to deliver complete solutions.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What customer needs are unmet by existing solutions?
    • What packaging and pricing strategies will allow me to win new customers, without leaving money on the table?
    • What are the best practices for a successful product launch?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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