Gartner Research

Product Life Cycle Management Primer for 2019

Published: 02 January 2019

ID: G00375820

Analyst(s): Jonathan Davenport , Emil Berthelsen


Product life cycle management involves the management of in-life and in-service events of products and services to the point of retirement. Technology product managers must own and manage these life cycles extended in time, scope and scale, as well as achieve financial objectives.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can I set, manage and achieve the financial objectives of my products and services?
    • Which disruptive forces have the ability to shorten the life of my products and services?
    • What are the best practices behind managing evolution and innovation in product and service portfolios?
    • What are the best practices associated with key product life cycle events?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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