Published: 02 January 2019
Analyst(s): Adam Woodyer, Eric Hunter, Jeff Chamberlain, Balaji Abbabatulla, Chris Pang, John Santoro
Enterprise application providers need to leverage and monetize data to drive competitive advantage. Technology general managers should leverage M&A strategies, customer-experience-focused product strategies, new pricing models and data-as-a-service offerings to win market share.
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