Gartner Research

Predicts 2019: 5 Ways to Get Ahead in the Enterprise Application Market

Published: 02 January 2019

ID: G00375788

Analyst(s): Adam Woodyer, Eric Hunter, Jeff Chamberlain, Balaji Abbabatulla, Chris Pang, John Santoro

Summary

Enterprise application providers need to leverage and monetize data to drive competitive advantage. Technology general managers should leverage M&A strategies, customer-experience-focused product strategies, new pricing models and data-as-a-service offerings to win market share.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
    • Replay Prediction
  • A Look Back

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