Gartner Research

Industry Product Planning and Strategy Primer for 2019

Published: 02 January 2019

ID: G00375887

Analyst(s): Sylvain Fabre , Amresh Nandan , Gregor Petri , Moutusi Sau


Vertical industry strategy is an important driver of technology business growth, covering an understanding of demand, opportunities and competitive scenarios. By evaluating and investing in vertical industry product planning and strategy, you can expand and maximize growth and margin.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I identify and estimate various vertical industry growth opportunities?
    • How can I understand and respond to vertical industry market dynamics?
    • How do I expand my business in industry markets?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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