Published: 03 January 2019
Summary
To thrive, new and existing technology product and service offerings need a solid go-to-market strategy that extends beyond simple marketing tactics into strategic decisions. In a day or two, tech CEOs can develop a basic go-to-market strategy that sets a clear path for revenue growth and ROI.
Included in Full Research
- Begin With a Simple Go-to-Market Strategy Framework
- Step 1 — Define Your Offering
- Step 2 — Identify the Target Customer
- Step 3 — Analyze the Key Competition
- Step 4 — Establish a Positioning Strategy
- Step 5 — Define Appealing Options
- Step 6 — Choose a Pricing Strategy
- Step 7 — Select a Route-to-Market Sales Strategy
- Step 8 — Establish a Marketing Strategy
- Next Steps