Gartner Research

How to Develop a Simple Go-to-Market Strategy to Drive and Revive Growth

Published: 03 January 2019

ID: G00367476

Analyst(s): Michele Buckley

Summary

To thrive, new and existing technology product and service offerings need a solid go-to-market strategy that extends beyond simple marketing tactics into strategic decisions. In a day or two, tech CEOs can develop a basic go-to-market strategy that sets a clear path for revenue growth and ROI.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Begin With a Simple Go-to-Market Strategy Framework
    • Step 1 — Define Your Offering
    • Step 2 — Identify the Target Customer
    • Step 3 — Analyze the Key Competition
    • Step 4 — Establish a Positioning Strategy
    • Step 5 — Define Appealing Options
    • Step 6 — Choose a Pricing Strategy
    • Step 7 — Select a Route-to-Market Sales Strategy
    • Step 8 — Establish a Marketing Strategy
    • Next Steps

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