Gartner Research

L2 Video: Indie Index — Ouidad

Published: 27 June 2018

ID: G00382975

Analyst(s): L2 Beauty Team

Summary

Ouidad, a multicultural hair care brand, has benefited from a first-mover advantage in a rapidly growing sector. It has defended its incumbency through robust site investments, targeted search strategies and early-influencer bets. Watch this video to see what your brand can learn from Ouidad.

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