Gartner Research

L2 Video: FMCG, Germany 2018 — E-Tailers & Amazon

Published: 05 April 2018

ID: G00382990

Analyst(s): L2 Consumer Packaged Goods Team

Summary

Gartner L2 recently published a Digital IQ Index report on FMCG brands in Germany. A key focus in the report is how FMCG brands performed across e-tailer platforms, especially market leader, Amazon. Watch this video to learn how FMCG brands in Germany are using digital channels to increase sales.

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