Gartner Research

L2 Video: Pet Care, U.S. 2017 — Second-Order Search

Published: 12 March 2018

ID: G00382987

Analyst(s): L2 Consumer Packaged Goods Team

Summary

CPG categories experienced a shift to unbranded, ingredient-led searches in 2017. In the pet care category, for example, searches for grain-free dog food more than doubled since 2013. Learn how to maximize the return on your digital investments and why your brand should exploit second-order search.

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