Gartner Research

Driving Digital Business Transformation for Industry Leadership: An Executive Perspective

Published: 03 January 2019

ID: G00375797

Analyst(s): Peter Aykens

Summary

Whether deploying digital technologies to improve workflows or to transform the entire business model, organizations must respond to the challenges of digital business. This research will explore how organizational functions shape and enable digital business transformation.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I help shape my organization’s digital business ambition?
    • What can my function do to design itself for digital business success?
    • How do individual functions support the delivery of the organization’s digital business ambition?
    • How can functions help the organization move from digital business experimentation to scale?
    • What can my organization do to ensure that digital business initiatives continue to deliver value?
  • Role Perspectives
    • The Role of Customer Service and Support in Driving Digital Business Transformation
    • The Role of Finance in Driving Digital Business Transformation
    • The Role of Human Resources in Driving Digital Business Transformation
    • The Role of Information Technology in Driving Digital Business Transformation
    • The Role of Marketing in Driving Digital Business Transformation
    • The Role of Sales in Driving Digital Business Transformation
    • The Role of Supply Chain in Driving Digital Business Transformation

Related Priorities

  • Suggested First Steps
  • Essential Reading

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