Published: 03 January 2019
As marketing leaders seek greater control and transparency, their advertising remit has expanded into what was once the agency’s domain — media strategy, planning, buying, measurement and ad tech. Use Gartner’s 2019 research to keep pace with this rapidly changing, specialized field.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How can marketers make use of new advertising channels and formats?
- How should marketing leaders evolve their advertising strategy and optimize their media mix?
- How can marketing leaders select the right adtech?