Gartner Research

Advertising Primer for 2019

Published: 03 January 2019

ID: G00375758

Analyst(s): Christi Eubanks


As marketing leaders seek greater control and transparency, their advertising remit has expanded into what was once the agency’s domain — media strategy, planning, buying, measurement and ad tech. Use Gartner’s 2019 research to keep pace with this rapidly changing, specialized field.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can marketers make use of new advertising channels and formats?
    • How should marketing leaders evolve their advertising strategy and optimize their media mix?
    • How can marketing leaders select the right adtech?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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