Gartner Research

Voice Capability Will Be a Key Success Enabler for Consumer Electronics

Published: 03 January 2019

ID: G00380333

Analyst(s): Gaurav Gupta


As consumer electronic OEMs start supporting voice capabilities across their portfolio, technology product marketers at these OEMs must update their marketing and sales to focus on voice, while also considering regional market nuance and consumer adoption constraints.

Table Of Contents


  • Collaborate With Product Managers to Prepare Go-to-Market Strategy
  • Align Sales and Advertising Efforts to Geography
    • Address Consumer Concerns Through Marketing Campaigns

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