Gartner Research

Voice Capability Will Be a Key Success Enabler for Consumer Electronics

Published: 03 January 2019

ID: G00380333

Analyst(s): Gaurav Gupta

Summary

As consumer electronic OEMs start supporting voice capabilities across their portfolio, technology product marketers at these OEMs must update their marketing and sales to focus on voice, while also considering regional market nuance and consumer adoption constraints.

Table Of Contents

Analysis

  • Collaborate With Product Managers to Prepare Go-to-Market Strategy
  • Align Sales and Advertising Efforts to Geography
    • Address Consumer Concerns Through Marketing Campaigns

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.