Gartner Research

Content Marketing and Management Primer for 2019

Published: 03 January 2019

ID: G00375767

Analyst(s): Christopher Ross

Summary

Content is the fuel that feeds all customer experiences and marketing channels. Gartner’s 2019 coverage of content marketing and management gives marketing leaders actionable advice to accelerate and scale relevant content, and deliver business results.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I create a differentiated and adaptable content marketing strategy?
    • How do I plan and execute effective content marketing programs?
    • How do I build a sustainable and scalable content marketing engine?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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