Gartner Research

Key Lessons for Transitioning From Perpetual to Subscription Software Licensing

Published: 03 January 2019

ID: G00377999

Analyst(s): John Santoro , Laurie Wurster


Customers’ growing preference for SaaS solutions drives subscription-based models, even for on-premises deployment where perpetual licenses once dominated. Technology product managers can learn from other vendors’ experiences to more effectively transition their products to subscription licensing.

Table Of Contents
  • Key Challenges



  • Ease Into a Subscription Model
  • Focus on New Customer Acquisition
  • Ensure Partner and Reseller Revenue Streams Remain Intact

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