Gartner Research

L2 Video: Indie Index — Ofra Cosmetics

Published: 30 April 2018

ID: G00382974

Analyst(s): L2 Beauty Team

Summary

Ofra Cosmetics has reinvigorated its image with influencer product collaboration and a concentrated SEM strategy. Influencer product launches were met with spikes in brand awareness, driving peak brand search volumes on Google. Watch this video to see what your brand can learn from Ofra Cosmetics.

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