Gartner Research

How to Use a Competitive Positioning Model to Differentiate Your Product

Published: 07 January 2019

ID: G00376778

Analyst(s): Tao Wu


To build a competitive product, technology product managers must prioritize between wide-ranging customer requirements and pressure from competitors. Technology product managers should use this research to identify a competitive positon and unique differentiators.

Table Of Contents
  • Key Challenges



  • Recognize Value-Added Product Features
  • Identify Differentiating Features in Leadership Model
    • Implication for Technology Product Managers

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