Gartner Research

How to Gain Competitive Advantage by Preannouncing New Personal Technology Products

Published: 08 January 2019

ID: G00373164

Analyst(s): Tuong Nguyen , Werner Goertz


In their effort to go to market quickly, technology product managers are tempted to set roadmap expectations via preannouncements prior to defining a minimum viable product. Opportunities and risks must be carefully weighed prior to exercising forward-looking roadmap messaging.

Table Of Contents


  • Major Consumer Brands Are Preannouncing Flagship Products
  • Preannouncing a Product Can Significantly Shape Buyer Perceptions
    • Risks to the Brand

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