Gartner Research

How to Drive Growth by Leveraging AI Cloud Vendors’ Partner Programs

Published: 08 January 2019

ID: G00369302

Analyst(s): Werner Goertz


As part of their strategy, cloud vendors expend considerable resources to support technology and service providers developing vertical solutions. Technology product marketers at personal tech providers should leverage this investment for lead generation and marketing cost reduction.

Table Of Contents


  • Partner Programs Are Key Factors of Your Go-to-Market Strategy
  • Successful Examples of How to Elevate Your Brand via Key Partner Programs
  • Set Path-to-Revenue and “Campaign in a Box” Parameters Before Signing Up for Partner Programs
  • Mistakes to Avoid and 14 Best Practices

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