Gartner Research

Optimize Sales Execution With Artificial Intelligence for Guided Selling

Published: 08 January 2019

ID: G00364766

Analyst(s): Mark Lewis, Theodore Travis, Mark Paine

Summary

New artificial intelligence options have fundamentally changed the form and function of guided selling capabilities. Application leaders supporting sales technology should help sellers improve sales execution by adding AI-based guided selling to their CRM roadmaps.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Artificial Intelligence Functionality Has Permanently Transformed the Form and Function of Guided Selling Capabilities
  • Improve Your Sales Data Quality and Sales Process Consistency Before Introducing AI-Based Guided Selling to Your Organization

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