Published: 08 January 2019
As consumers become more digitally enabled, their expectations of retailers are rapidly evolving. In this environment, chief supply chain officers must develop a more granular understanding of shopper behaviors in order to align their organizations around delivering an enhanced shopping experience.
Included in Full Research
- Get Closer to Your Consumers — The Supply Chain Needs a More Granular Understanding of Their Demands and Expectations
- Focus on an Effortless Experience to Maximize Shopper Loyalty
- Rethink How Your Supply Chain Innovates by Deploying Gartner’s Bimodal Approach