Gartner Research

The Digital Shakeout: Supply Chain’s Critical Role in the Fight for the Consumer

Published: 08 January 2019

ID: G00372812

Analyst(s): Thomas O'Connor , James Lisica


As consumers become more digitally enabled, their expectations of retailers are rapidly evolving. In this environment, chief supply chain officers must develop a more granular understanding of shopper behaviors in order to align their organizations around delivering an enhanced shopping experience.

Table Of Contents
  • Key Challenges



  • Get Closer to Your Consumers — The Supply Chain Needs a More Granular Understanding of Their Demands and Expectations
  • Focus on an Effortless Experience to Maximize Shopper Loyalty
  • Rethink How Your Supply Chain Innovates by Deploying Gartner’s Bimodal Approach

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