Gartner Research

Redesigning Your B2B Website to Support the Buyer’s Journey

Published: 06 January 2019

ID: G00703701

Analyst(s): Marketing Research Team


Websites are the top digital information channel buyers use at every stage of the buying journey; however, most prospective customers find there is significant room for suppliers to improve. Chief marketing executives can learn the site improvements needed to stop selling and enable buying.

Table Of Contents

Provide a Personalized Entry Point

Why This Works

How to Implement

Solutions in Customers’ Language

Why This Works

How to Implement

Facilitate Buying Tasks

Why This Works

How to Implement


Recommended by the Authors

About This Research

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