Published: 06 January 2019
ID: G00703701
Analyst(s): Marketing Research Team
Websites are the top digital information channel buyers use at every stage of the buying journey; however, most prospective customers find there is significant room for suppliers to improve. Chief marketing executives can learn the site improvements needed to stop selling and enable buying.
Provide a Personalized Entry Point
Why This Works
How to Implement
Solutions in Customers’ Language
Why This Works
How to Implement
Facilitate Buying Tasks
Why This Works
How to Implement
Conclusion
Recommended by the Authors
About This Research
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