Published: 14 January 2019
Summary
Organizations often resist changing their current business models. Instead, they try to optimize them by using digital — without considering the benefits of transforming to a new business model. Evaluating new, alternative digital business models could help make a better case for innovation.
Included in Full Research
- Top Challenges and How Gartner Can Help
- What are the key economic components of digital business models?
- How can I measure and report digital business transformation KPIs?
- How can I optimize my business costs using digital technologies?