Gartner Research

Digital Economics and Performance Measures Primer for 2019

Published: 14 January 2019

ID: G00375815

Analyst(s): James Anderson , Sanil Solanki , Paul Proctor , Cesar Lozada


Organizations often resist changing their current business models. Instead, they try to optimize them by using digital — without considering the benefits of transforming to a new business model. Evaluating new, alternative digital business models could help make a better case for innovation.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the key economic components of digital business models?
    • How can I measure and report digital business transformation KPIs?
    • How can I optimize my business costs using digital technologies?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.