Gartner Research

Five Ways to Use AI for Marketing Personalization Across Channels

Published: 07 January 2019

ID: G00704942

Analyst(s): Mike McGuire , Bryan Yeager

Summary

Customers expect brands to understand and act on their needs, and personalized interactions using artificial intelligence-based tools hold the promise of scale. But marketing leaders cite lagging AI skills as a barrier to success. Five examples reveal how to overcome skill gaps and drive results.

Table Of Contents

Overview

Strategic Planning Assumption

Analysis

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