Gartner Research

Three Essential Elements to Creating Compelling Customer Case Studies

Published: 08 January 2019

ID: G00376191

Analyst(s): Nathan Nuttall


Customer case studies can be one of the most effective means product marketers have to convey how they deliver real business value to customers. Technology product marketers can create differentiation and enable sales by adopting these essential case study elements.

Table Of Contents
  • Key Challenges



  • Entice Customers to Share Their Names Publicly
  • Tell Your Customer’s Story
  • Quantify Business Outcomes

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