Gartner Research

CMO Insight: Your Guide to the Gartner Marketing Maturity Model

Published: 09 January 2019

ID: G00376886

Analyst(s): Christopher Ross


CMOs need a way to evaluate, prioritize and strengthen their organization’s most important marketing capabilities. Use Gartner’s Marketing Maturity Assessment as a tool to focus marketing team resources on initiatives with the greatest business impact.

Table Of Contents


What You Need to Know

  • Develop a Common Assessment of Marketing Maturity
    • Establish Marketing and Cross-Functional Stakeholder Priorities
    • Ground Growth Aspirations in Reality
  • Establish Marketing Priorities Aligned With Business Impact
    • Assess Which Capabilities to Strengthen First
    • Define and Promote Maturity Objectives Across Internal Teams
  • Make Ongoing Capability Assessments a Team Effort

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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