Gartner Research

Research Roundup: Building and Marketing Cloud-Based Offerings — 4Q18

Published: 10 January 2019

ID: G00366597

Analyst(s): Gregor Petri , Sid Nag

Summary

This roundup is for technology product managers involved with building and marketing cloud-based offerings. It helps guide them to relevant Gartner research published during 4Q18.

Table Of Contents

Analysis

Research Highlights

  • Cloud Go-to-Market: How Are the Leading Product, Channel, Pricing and Marketing Strategies for Cloud-Based Offerings Evolving?
  • Cloud Market: How Are the Market and Growth Opportunities for Cloud-Based Offerings Evolving?
  • Cloud Competitors: How Are Competitive Cloud-Based Offerings and Strategies Evolving?
  • Cloud Customers: How Are Customer Requirements, Behaviors and Mindsets for Cloud-Based Offerings Evolving?
  • Cloud Technologies: How Are Core and Enabling Technologies for Cloud-Based Offerings Evolving?
  • Cloud Technologies: Relevant Documents Published by Gartner for Technology Professionals Research

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client